Microsoft's Xbox 360 is still the leader of current generation console sales in America, with 5.4 million units sold so far. After about six months of sales, Nintendo follows with 2.5 million Wiis, and Sony's PS3 is still trailing behind with 1.3 million units sold. With the video game industry booming more than ever, and gaining far more press than the previous generation of console launches, it's hard to tell how far Microsoft, Nintendo, and Sony will be able to push their statistics over the next few years. Nintendo's Senior Vice President of American Marketing thinks he has a good idea of what to expect though, George Harrison predicts that they'll have 35 million Wiis sold in America alone by 2012. Yep, 35 million, here's the audio clip of his confident goal.
The only long term sales reference point we have so far is the brick wall that Xbox 360 ran into at 10 million global sales. Even with the much cheaper price tag of the Wii, I can't see Nintendo going that far that fast. The inevitable price reductions will help, and five years gives Nintendo plenty of time to shoot for that goal, although it took the PlayStation 2 seven years to sell over 38 million units in America. There's no denying the Wii's domination lately, yet there's already people bored with it. Which is something I've never heard from a PS2 owner since the day my friend bought Summoner instead of SSX back in late 2000. It took an entire broken console for Xbox 360 owners to become equally frustrated in such a short amount of time, Wii's cheapness factor will eventually clash with its lack of luxury, and it will be interesting to see if there's a mass migration of Wii owners to the 360 and/or PS3 in two or three years from now.